Sales & Marketing
Improve and empower your sales & marketing efforts with the latest technology, strategy, and training.
you knew where your best leads came from?
you could cut your sales follow-up time by 75%?
your marketing spend could be less with improved results?
you could tell which ads were a waste of money?
sales only received qualified, scored leads?
you retained more customers?
What if automation was easy AND
worked the way it was supposed to?
To get the most out of your budget, your marketing and sales departments need to have a consistent, calculated message on a set, planned schedule. Doing this manually rarely works. Well-intended plans often fall victim to the daily demands of the business day. Furthermore, even if adequately supported, the time and resources required to achieve success without automation far out-paces the investment into sales & marketing automation (SMA).
A Turnkey Solution
Our services are designed to get you an optimized marketing campaign up and running as quickly and efficiently as possible. We provide a turnkey solution to what can otherwise be a very complex, multi-step process. If you’re already set on some of the steps, we’ll focus on those you need assistance with.
Successful marketing automation begins (and improves) with analyzing your sales process, client personas, current marketing, support systems, and available resources.
2. Set Up
We’ll configure and set up your marketing technology and make sure it’s integrated with your CRM as well as other business systems. Multi-channel analytics will be reviewed and tested.
Now we work on campaign architecture. We decide how the target groups are managed and define the content strategy for each. If needed, we’ll begin writing and designing the content for the campaign.
Depending on your desired level of involvement and available time, we’ll provide custom training for your team to execute, manage and analyze the campaigns and the collected data.
Now the magic happens! Everything we’ve worked on to this point is put into effect. Active marketing and contact communication begin, and actionable data starts flowing in. The process starts over with the goal of improving results.
Learn how we can
“Make Sales Easy”
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Marketing Automation Services
Software Onboarding & Setup
Nurture & Drip Campaigns
Conditional Lead Response
Automated Lead Follow Up
Customized Team Training
Personalized & Dynamic Content
Scheduled Client Outreach
GoFlex Marketing Automation Benefits
Detailed Analytics: Detailed reporting will help you decide what channels and messages are working and which should be cut. Focusing on the winners will drive higher returns.
Personalized Content: The more connected a target is to the message, the more engagement that piece will encourage. Engaged prospects are more likely to purchase.
Lead Nurturing: MA allows for constant nurturing of a potential client throughout the sales process. A well nurtured prospect has an improved likelihood of closing, raising the ROI across the board.
Relevant Content: Only send your contacts the information they’re interested in. This reduces the chance of unsubscribes and ignored messages.
Constant Communication: Stay in touch with your prospects and clients on a consistent, steady schedule. Staying in front of them helps ensure they’ll think of you when they’re ready to commit.
No Missed Opportunities: Don’t miss a sales opportunity from being silent when your lead is interested. Scheduled messaging keeps you in touch when you’re otherwise busy or away.
Automated Follow Up: The most noticeable increase in efficiency from Marketing Automation comes from its ability to automatically contact and respond to your prospects and clients.
Audience Segmentation: Efficiency is enhanced through a careful segmentation of your target audience. This allows the best message to be sent across the right channel for each buyer persona in your market.
Prioritized Targeting: By prioritizing your leads, you spend the most resources on those most likely to turn into customers. Why spend marketing dollars on someone who has never opened an email?
Scheduled Messaging: Scheduled and automated outreach allows you to maximize time by working on your marketing in dedicated blocks. This hyper-efficient use of time results in money saved.
Nurture Beyond Conversion: The systems developed for MA can (and should) be used to segment and nurture existing customers as well. This leads to lowering the cost of maintaining happy customers.
Saved Time: You can achieve the same sales and marketing results with a smaller team or fewer hours with good marketing automation. This allows you to do more marketing or save money.
Click to Get Started
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“The team did an absolutely stellar job on my company’s web redesign. From the initial vision to the final delivery, the process was smooth, professional and efficient.
Director of Client Success, Moven
Companies Currently Using Some Form Of Marketing Automation
Of Those Using MA Outperformed Their Competitors
Of Marketers Saw An Increase In Leads With Marketing Automation
Of Companies Say Implementation Of MA Was Difficult
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Drop us a line and one of our marketing gurus will respond as soon as possible ~ usually same day!